https://slightlyrandom.uk/thinking daily 0.75 2025-10-24 https://slightlyrandom.uk/thinking/the-creative-agency-is-dead-long-live-the-creative-agency monthly 0.5 2024-12-06 https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/ccf16b6a-ede3-4a3f-9f0a-a0a17a054d0f/salvador-dali-psychology-1024x709.jpg Thinking - The creative agency is dead. Long live the creative agency. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://slightlyrandom.uk/thinking/brand-is-omnipresence monthly 0.5 2024-09-01 https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/02cfab05-765d-416c-913c-485901f94e71/mr+porter.jpg Thinking - The Omnipresence Of Brand and ‘Total Brand Strategy’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/2e1a1258-69ef-445c-a12d-6c9fc8e554d2/set-natwest-pigs-5-asc-1.jpg Thinking - The Omnipresence Of Brand and ‘Total Brand Strategy’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/9e17e6ae-99d4-4f35-b8cb-73aee3f0f758/B538A5C9-AFC1-4979-876A-178F9F534845.JPG Thinking - The Omnipresence Of Brand and ‘Total Brand Strategy’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/1ba0d86d-b743-4eeb-af28-d545a914edfa/pintofguinness.jpg Thinking - The Omnipresence Of Brand and ‘Total Brand Strategy’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/307b9310-23e6-4f63-b95d-bdb8dc5559e6/double+treee+cookie+2.jpg Thinking - The Omnipresence Of Brand and ‘Total Brand Strategy’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://slightlyrandom.uk/thinking/what-is-the-stretch monthly 0.5 2024-07-19 https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/4662eb4f-a9bd-49de-9e6a-8082ccfff287/What+is+the+stretch_+%281%29.png Thinking - What is the stretch? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/de04e4de-f539-4e5a-b72c-9a9b867f29dd/What+is+the+stretch_+%282%29.png Thinking - What is the stretch? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/9d0404d7-d2a6-4933-b187-4f1604f403ec/What+is+the+stretch_.png Thinking - What is the stretch? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://slightlyrandom.uk/thinking/keep-it-simple-stupid monthly 0.5 2023-12-13 https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/828fe911-2191-46e7-9eb5-1f65ef4af737/maxresdefault.jpg Thinking - Keep it simple, stupid. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://slightlyrandom.uk/thinking/people-are-kaleidoscopes monthly 0.5 2023-12-13 https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/4d674829-a3e8-4656-a6b7-1f59f40fc948/a001_c004_0507gk_001.00_00_22_08.still001.jpg Thinking - People are Kaleidoscopes. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/6fcc6ab3-b368-48c3-a14f-9028d854cf20/Kaleidoscope-structure-From-Shono-S-Ishide-T-Mega-M-Uniforming-of-Laser-Beam.png Thinking - People are Kaleidoscopes. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://slightlyrandom.uk/thinking/lies-damn-lies-and-advertising monthly 0.5 2023-01-13 https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/8b34c442-2457-4999-878a-a326926a566c/Trust+policy+internet.png Thinking - Lies, Damn Lies, and Advertising - A recent Ipsos survey released by The NEW INSTITUTE in Hamburg, Germany shows that trust in the internet is driving audiences to demand policy change. https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/fef16c41-74e2-437a-8ef5-aa9e38c2a9cf/1_570_855_0_100_campaign-asia-content-isea_grey_-20160623110737787-20160707064341332.png Thinking - Lies, Damn Lies, and Advertising - The other effect of award shows encouraging pseudo-purpose-led work through awards, is we’ve encouraged the rise in fake award cases. Echoing our audience’s opinion of us as self-motivated and greedy, fake award cases have been a major issue at award shows. “Grey Singapore’s notorious I See App, which purportedly crowdsourced images of the sea to spot refugees in distress but turned out to be fake, have brought this issue into the spotlight. Grey was forced to return the bronze Lion it won for the app in 2016.” - Campaign Magazine Grey Singapore’s fake I See App, which was awarded a Bronze Lion at Cannes in 2016. https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/09d15fbf-2c99-4842-a7b3-004177affe40/Ad+favourability.png Thinking - Lies, Damn Lies, and Advertising - As Richard Shotton pointed out to me, it is less about trust being in decline. In fact, other research by the AA suggested that trust in advertising wasn’t actually in decline (despite them indicating as such). What was actually in decline was favourability towards advertising. This is more worrying, and I believe this relates more to the wider issue of confidence in business declining. As ultimately, it suggests our ads simply aren’t working the way they should be. https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/39f3a2e7-0d10-4b1c-af71-2e2159951d6c/Cannes.png Thinking - Lies, Damn Lies, and Advertising - As we’ve seen, there has been an increase in brand-purpose-led work, and award shows have chosen to reward this approach. This reinforces the industry perspective that this is the right thing to do for our clients. The net result is we’re taking ourselves a lot more seriously now. Far too seriously. Research by BMB showed the growth of purpose-led work at Cannes was at the detriment of humour-led creative. What judges deem award-winning has changed. The growth in purpose-led creativity comes at a cost to entertaining formats. BMB: Report - How To Be Funny https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/d755aead-37d6-4894-a768-6f80cc46114f/Attest-Most-Appealing-Brand-Messaging-Types-Jan2022.png Thinking - Lies, Damn Lies, and Advertising - Looking more directly at research into the types of ads that appeal to audiences the most, the story of brands as entertainers gets stronger. “Make me laugh and entertain me” resonated the most with US consumers when they were surveyed this year. It’s worth noting that the cultural context of almost endless existential dread may be helping to amplify this desire for escapism, but perhaps it is simpler than that. People want brands to entertain them more and preach to them less. https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/52b10503-eea2-4661-bda9-f474862b1710/confidence+in+biz.png Thinking - Lies, Damn Lies, and Advertising - Regardless of whether these views are true, or whether declining trust in the channels or platforms we use is having a halo effect on us, it is clear there is a broader decline in confidence towards our clients. This Gallup research marks a direct decline in confidence towards ‘Big Business’ from the beginning of the era of social media until now. However, confidence and trust are different things and perhaps matter in different ways. https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/d69155a8-2ed6-4008-975e-2a5cd4f4054c/FE-R5nuWQAIWj7Z.png Thinking - Lies, Damn Lies, and Advertising - The story we see at the award shows is reflected more broadly across the industry as a whole. Ads that entertain, in particular, ads that make people laugh, have been in decline for some time. https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/22b2e64a-a812-4d2e-b1b9-773fc48731ed/Screenshot2021-12-07at14.38.22.png Thinking - Lies, Damn Lies, and Advertising - Believe it or not, people’s opinions of us had actually improved since they last conducted this research, up from 13% the previous year. https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/3848742d-461e-46d5-8d1a-1886bbee08cd/raw.png Thinking - Lies, Damn Lies, and Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/1645740d-763a-4529-a6ef-0e465973ce06/Edelman.png Thinking - Lies, Damn Lies, and Advertising - The Edelman Trust Barometer mirrors this fear of big tech, with perceptions of technology companies declining dramatically over the last 10 years. Strangely, perceptions of financial services have improved. We’ve forgiven the bankers, apparently. Well, let’s see how long that lasts now they’ve got their bonuses back. https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/635e28cb-f9fb-43b4-829b-d0653c9c11fe/Trust+by+sector.png Thinking - Lies, Damn Lies, and Advertising - Coming back to the point on channels, Ipsos research confirms that there is a growing mistrust of social media companies and the media in general. This may relate to events like Cambridge Analytica and Brexit, Trump and Russian election interference, or the simple fear that personal data is being used maliciously. Whatever the reason, it’s clear that people do not trust these channels as much as they once did, and as such, our work may suffer from those associations. https://slightlyrandom.uk/thinking/what-marketers-can-learn-from-the-evolution-of-cinematic-generic-conventions monthly 0.5 2022-02-12 https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/a4517998-4214-4316-b0d3-ad3e586002c2/Review_243_Photo_4_-_The_Shining_%28Stanley_Kubrick%2C_1980%29.jpeg Thinking - What Marketers can learn from cinematic generic conventions and their evolution. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/1a6ccdb8-cef9-40b6-978d-fece94c2e3ac/marian-dopple.jpeg Thinking - What Marketers can learn from cinematic generic conventions and their evolution. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/7f40738e-07ab-44b6-80e8-2bac42987982/the-descent-trapped.jpeg Thinking - What Marketers can learn from cinematic generic conventions and their evolution. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://slightlyrandom.uk/thinking/the-all-fucks-given-approach-to-planning monthly 0.5 2021-10-31 https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/1635701119050-WLXNB0P3JTSDOTBFB1U5/unsplash-image-x4RjgQpCXSk.jpg Thinking - The ‘All Fucks Given’ Approach To Planning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/1635702663635-OEEJRYEQQNUV8UKSDWDZ/The+%E2%80%98All+Fucks+Given%E2%80%99+creative+brief+template.png Thinking - The ‘All Fucks Given’ Approach To Planning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/1635704201964-TKLUAHI4VYDROW57ROAK/The+%E2%80%98All+Fucks+Given%E2%80%99+creative+brief+template+%283%29.png Thinking - The ‘All Fucks Given’ Approach To Planning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://slightlyrandom.uk/thinking/whats-our-purpose monthly 0.5 2021-10-15 https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/1634309351981-O5L4SDR9I4HSMSV09V6W/unsplash-image-LHE9c_va1f8.jpg Thinking - What’s our purpose? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/1634308965838-P3F3MUWOAYH3S682ZSSD/FAcSKNSXEAIqrNv.png Thinking - What’s our purpose? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://slightlyrandom.uk/thinking/j1pz1dylhjia5tt1yq2zayyzd3ptgi monthly 0.5 2021-04-08 https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/1617923113473-CAMX3UI4KA506GX78YUW/booksmart-bs_03163_r_rgb_wide-6ae429f064ce7b03b8fa3c38670e6b330a34eb36.jpeg Thinking - Starting out. https://slightlyrandom.uk/thinking/in-defence-of-brand-purpose-sort-of monthly 0.5 2021-06-14 https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/1607786883878-HMKFRUM910ID1JX0P909/dia-de-los-mares_0.jpg Thinking - In defence of brand purpose (sort of). https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/1607786680897-XJZ2HFBL6T6TVLRDE054/61a5a244-2fbd-4e51-868a-949f4339218a.jpeg Thinking - In defence of brand purpose (sort of). https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/1607786351291-MQ3JSJ3OEUAN9NWMWSIG/170405-pepsi-cr-0736_88adcd7bbc4e7a3459e5842cb5c9de14.nbcnews-fp-1200-630.jpg Thinking - In defence of brand purpose (sort of). https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/1607701935821-2KY38V545RW82Q7W080R/131028.brandpurpose.jpg Thinking - In defence of brand purpose (sort of). https://slightlyrandom.uk/thinking/if-i-ran-the-world monthly 0.5 2020-12-12 https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/1602164785985-6SFNZ9YKKQNTOMJ0MPM5/sleep-wfh.jpg Thinking - If I Ran The World https://slightlyrandom.uk/thinking/knowing-things monthly 0.5 2020-09-25 https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/1601047366226-1O2J67JMCLFIJ9G9URA6/socrates.jpg Thinking - Knowing Things https://slightlyrandom.uk/thinking/can-i-ask-a-stupid-question monthly 0.5 2023-12-11 https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/1599746714971-Z9ZQEKTH4CXJJWBWN03V/karen-outnumbered.jpg Thinking - Can I ask a stupid question? https://slightlyrandom.uk/thinking/where-do-ideas-come-from monthly 0.5 2023-12-11 https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/1599746422878-JLTU7QZ8KH5C4ADTZQX5/sherlock.jpeg Thinking - Where do ideas comes from? https://slightlyrandom.uk/thinking/life-is-unfolding monthly 0.5 2020-12-16 https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/1599744079477-WATJRXN0Y8ZZAK99VDDX/stars.jpg Thinking - Life Is Unfolding https://slightlyrandom.uk/thinking/tag/Brand monthly 0.5 https://slightlyrandom.uk/thinking/tag/Creative+Writing monthly 0.5 https://slightlyrandom.uk/thinking/tag/Creative monthly 0.5 https://slightlyrandom.uk/thinking/tag/Sustainability monthly 0.5 https://slightlyrandom.uk/thinking/tag/Purpose monthly 0.5 https://slightlyrandom.uk/thinking/tag/Planning monthly 0.5 https://slightlyrandom.uk/thinking/tag/Culture monthly 0.5 https://slightlyrandom.uk/about daily 1.0 2024-09-17 https://slightlyrandom.uk/work daily 0.75 2024-11-28 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Work https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Work https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Work https://slightlyrandom.uk/work/project-one-f5w4d-cer2a monthly 0.5 2024-07-28 https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/98e023de-89f1-491f-a02c-377177c1401e/4187df24-bc09-4b27-94f4-ef178cc619d9.gif Work - Recent Work: WorldRemit Brand Strategy https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/5018941e-c422-430a-bc78-a06b5d58b8f6/GettyImages-1368672554%2Bcopy.jpg Work - Recent Work: WorldRemit Brand Strategy https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/4183bd57-614e-407e-9f1c-4fb7990cfe0f/Metro%2BMock.jpg Work - Recent Work: WorldRemit Brand Strategy https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/caad7281-0b64-431a-8d65-c128135770f1/222_billboard_urban_poster_mockup%2Bcopy.jpg Work - Recent Work: WorldRemit Brand Strategy https://images.squarespace-cdn.com/content/v1/5f5a26129d86f66cb08510ba/71a97fd9-5524-45da-ac4a-79814b47b07c/Im-migrant-WorldRemit-Veronica.jpg Work - Recent Work: WorldRemit Brand Strategy