WorldRemit

Problem

WorldRemit is an international money transfer app that was looking for a hard-hitting campaign to show their customer base their stance on migrant issues circulating in mainstream media.

Solution

The first UK brand overtly celebrating the positive impact of migration and building an entire platform around it. The integrated campaign is a tribute to the people who #MakeAWorldOfDifference and who aren’t giving up hope even in the face of adversity.

Result

GOLD AND SILVER DMA AWARDS + WEBBY SHORTLIST

The campaign had an immediate impact across both brand and performance metrics. At the top of the funnel, there was a significant increase of +27% in brand awareness.

This was mirrored by a clear uplift in consideration towards WorldRemit, hitting the highest-ever levels of share of search, with a 37% increase. This uplift in consideration was further evidenced by a 300% increase in brand preference, laying the bedrock for acquiring future customers.

All of this drove an immediate impact on the bottom line, with the campaign performing +24% above the original investment case. The campaign grew overall share of market, with a 300% increase in proxy market share, ultimately driving $1.1m+ of immediate incremental revenue.