After nearly 20 years of working in agencies of all shapes, sizes and disciplines I can provide a range of strategic lenses. For agencies and brands, this means I can quickly help plug essential gaps in your teams.

  • Are you pitching and getting overwhelmed?

  • Got a new brief coming and no resources to cover it?

  • Everyone on holiday simultaneously and nobody around to do the work?

Ask how I can help your team.

New Business

  • Developing strategies for pitches

  • Attending new business and meetings

  • Bedding in new client relationships

Brand

  • Defining brand strategy & positioning

  • Brand investment business casing

  • Brand partnerships and cultural strategy

Campaigns

  • Developing campaign comms plans

  • New product launch plans

  • Inspiring creative teams through insightful creative briefs

Optimisation

  • Optimising always-on communication channels

  • Embedding test and learn processes within teams

Transformation

  • Running marketing transformation discoveries

  • Facilitating cross-team workshops

Team Development

  • Upskilling agency Planning teams and mentoring individuals

  • Upskilling client marketing teams on communications planning, thinking and processes

What it’s like to work with me.

  • "Thom joined me at Wunderman and we instantly hit it off. I could tell he was a very deep, rigorous thinker and could apply himself to pretty much any client challenge. And it proved right as Thom was leading parts of the strategy across BT & EE in CRM, comms, brand and digital. Thom is a fantastic addition to any planning team and I couldn’t recommend him highly enough."

    Marcus Reynolds - CEO / CSO, Clockwork Media

  • "Thom is an exemplary strategic planner who brings both vision and execution to the table. His contributions are invaluable - from insights to creative strategy - and I highly recommend him to any organisation seeking a strategic director with a proven track record of success. I'm looking forward to working together again!"

    Razvan Capanescu - Global ECD, Oliver

  • "He is one of those rare planners that is a genuinely strategic thinker. He is no-nonsense in his approach, able to get to the nut of a problem quickly and efficiently. His life experience is rich, which gives him keen insights into human behaviours. I've found that Thom is at his best when acting as a sounding board. Talking to Thom, the faintest notion of an idea gets worked out until it's a full-blown execution, practically painlessly. He's a real asset and I would thoroughly recommend him as an addition to any team."

    Daniel Deeks-Osborn - Head of Strategy, Mischief

I’ve helped brands grow across most categories.

Technology: Google / Samsung / Microsoft / Toshiba

Entertainment: LEGO / Warner Brothers / Sky Sports / Sky Movies / BT Sport / BBC / Pathé / ITV / Universal Music

Fashion: Elite Models / Hobbs / Dorothy Perkins / Arcadia Group

Travel: Thomas Cook

Telecommunications: BT / EE / Sky / TalkTalk / Orange / T-Mobile

Utilities: British Gas

Charity: Cancer Research / Race For Life / Stand Up To Cancer / Oxfam

Financial Services: WorldRemit

Legal: Stephenson Harwood

Property: JLL / Zoopla

Recruitment: Randstad

FMCG: Haleon / Unilever / Cadburys / Reckitt / Jacobs Douwe Egberts / Tassimo

Alcohol: AB Inbev / Diageo / Pernod Ricard

Recent Work: WorldRemit Brand Strategy